Real Food. Real People.
Burger King dropped 120 artificial ingredients from their food, proclaiming to the world that they truly keep it real. But rather than just tell people how real we were, we decided to show it in a way that would be unexpected not just for our fans, but for the celebrity talent we worked with too.
So we found three stars with fake stage names — Nelly, Anitta, and LILHUDDY, and invited them to create their own custom meals with us. The catch? Unbeknownst to our stars, Burger King had dropped them and their fake personas. Instead, we had their real selves — Cornell Haynes Jr, Larissa Machado, and Chase Hudson put their names on our meals. Because what better way to sell real food, than with real people?