Every year kids around the country get busted... For lemonade stands.
Seriously. We thought this was ridiculous, so we had Country Time create a law firm called Legal Ade that would represent kids — paying all fines and permit fees they incurred up to $300.
The work went viral, earning over 1 billion media impressions. It was featured on over 200 TV programs and countless print and online publications including CNN, CBS, Fox and Good Morning America. Chelsea Clinton, Anderson Cooper, and William Shatner retweeted us, along with 95,000 others. And best of all, our parents saw it on TV, completely organically. And they were very proud.