We couldn’t legally run an ad during the Super Bowl — at least in this universe.

So we found another. Decentraland to be exact. And built an entirely new bar where there were no rules restricting us from running a commercial for Miller Lite. Fully equipped with NFT wearables and interactive bar games. The result crashed Decentraland servers.

We created a quest that allowed you to explore the bar and everything it had to offer, including a mechanical bull and even digital toilets! We also had a digital tap that rewarded you in real beer. it was pretty sweet. and sticky.

And to top it all off, Stephen(‘s writers) brought us up on his late night show. The first ever wildly successful Metaverse bar.

Heineken copied us literally the following week.